Study programmes and courses

Bachelor program

What you can expect
  • Acquiring managerial knowledge
  • Hotel and restaurant management
  • Travel agency management
  • Destination management and tourism product development
  • Project Management
  • Marketing knowledge
  • Work with information systems
  • International cooperation
  • Travelling and teaching in the field
  • Practical experience
Graduate skills
14 týdnů
5 833 Kč
Program guarantor
photo of the guarantor
Ing. Ivica Linderová, PhD.
Chances of acceptance
Number of admitted applicants (admitted / applicants) per academic year 2023 / 2024
387 / 513
75 %
100 %
We are a small school and every student has the chance to travel abroad.

The study programme Tourism will provide you with a practically oriented economically oriented bachelor's education for the performance of professional activities in various areas of tourism. You will be prepared to deal with standard industry situations at mid-level in the operational, personnel, financial and organisational areas of all forms of tourism business (travel agencies and agencies, accommodation facilities, information centres, etc.) and in public administration. The acquired theoretical knowledge will be practically verified thanks to long-term practice (14 weeks in total). You will therefore already gain valuable experience during your studies, which will enrich your CV.

Applications should only be submitted electronically via the e-application application. The admission fee is 650,- CZK and must be paid no later than the closing date for applications of the given round (if you do not enrol, the fee will not be refunded). Further payment instructions (account number, variable symbol) find it in the electronic application. The fee must be paid again for each round of admissions.

Applications in the 2nd and 3rd supplementary rounds will only be allowed provided that the number of applicants already admitted in the 1st basic round is not already full.


What subjects will you study?

The list of subjects that you will take during your studies can be found in the Study Plan for Full-Time Study and study plan to combined form of study. The study also includes a long-term internship (14 weeks).


  • The condition for admission to study is the attainment of secondary education with a matriculation examination (successfully passed matriculation examination at a secondary school).
  • Applicants are admitted to study on the basis of an application for study and proof of passing the matriculation examination. The maximum number of students admitted to the study programme may total 450 in both forms of study, with a maximum of 225 in the combined form of study.
  • The date and time of application is decisive for admission to study within the maximum number of students.
  • Acceptance of applicants for study who are foreign nationals (with the exception of Slovak nationals) is also subject to proof of knowledge of the Czech language. This proficiency can be demonstrated by a matriculation exam in the Czech language (successfully passing the matriculation exam at a Czech high school) or by an oral interview at the entrance exam at the Polytechnic University Jihlava (understanding of the spoken word, ability to interact and to identify the motivation, expectations and immediate needs of the student).

For the full text of the conditions of admission to VŠPJ for the academic year 2024/2025, please see HERE

In the context of the armed conflict on the territory of Ukraine caused by the invasion of the Russian Federation troops, the VŠPJ has issued special rules for students and applicants with temporary protection in the Czech Republic and citizens of Ukraine. The full text of the special rules can be found HERE

More information on the Czech language exam, including exam dates, can be found on the website HERE.

As part of the admission procedure for AR 2024/2025, there is again No FEE for acts related to the admission procedure for applicants in difficult social situation. No fee will be charged to an applicant who meets the following conditions:

  • submits an application to study in a Bachelor's or Master's degree programme no later than 15 May 2024,
  • is not a graduate of the same type of study programme (written affidavit),
  • proves that he/she is in a difficult social situation (written certificate issued at his/her request by the state social assistance body that the family income ascertained for the purposes of the child benefit for the third calendar quarter of 2023 did not exceed the product of the family's subsistence minimum and a coefficient of 1.5),
  • requests that the fee not be assessed no later than April 10, 2024.

An application for not setting the fee is available HERE, a model affidavit is available HERE.

More information can be found in RR No. 2/2024 HERE

Further information on the admission procedure:

  • The matriculation certificate/certification must be submitted in one of the following ways: 
    • online (upload via personal folder in the e-application)  - only authorized document conversion (provided by Czech POINT branches)  - other electronic versions of the document, e.g. simple scan will not be accepted 
    • by correspondence to the study department (officially certified copy)
    • in person at the study department (certified copy)
  • The matriculation certificate/certificate must be delivered by 10 September 2024 (in case of non-delivery by the deadline, the candidate will not be admitted for studies).

Where can I find the results of the admission process

Summary results of the admission procedure can be found:

Your further questions can be answered by contacting the Studies Department, tel. 567 141 181 or e-mail:


Important dates for applications and admissions

presidential and combined form of study
1st round
Application deadline by 15 May 2024

Deadline for payment of the fee for actions related to the admission procedure 650 

By May 15,2024
Deadline for delivery of proof of secondary education with matriculation examination (matriculation certificate/certificate of matriculation) By 10.9. 2024

2nd round (supplementary)

Application deadline by 24 July 2024
Deadline for payment of the fee for the admission procedure 650 CZK until 24 July 2024
Deadline for delivery of proof of secondary education with a matriculation examination (matriculation certificate/certificate of matriculation) by 10 September 2024

3rd round (supplementary)

Application Deadline by 22 August 2024
Deadline for payment of the fee for the admission procedure 650 CZK until 22.8. 2024 
Deadline for the delivery of proof of secondary education with a matriculation examination (matriculation certificate/certificate of matriculation) by 10 September 2024

The last date for regular enrolment for the academic year 2024/2025 is set for September 12, 2024.

Only those applicants who have fulfilled the admission requirements and have the document "Rector's Decision on Admission to Study" available in the e-application form may apply for study. The easiest and fastest way to enrol for studies is online directly in the e-application form. However, you can also choose to enrol by correspondence or enrol in person at the VŠPJ building (dates will be announced continuously). All information about the admission procedure and subsequent enrolment can be found in your e-application. 

Lenka Vlková
Studying at VŠPJ was not my first choice after graduation, but I wouldn't change it for anything else. At first I thought that studying would be easy, but I soon found out that I would not get my diploma that easily. At VŠPJ I met a lot of great people with whom we had unforgettable internships :D The whole school reminds me of one big family, which I will remember fondly and I am glad that I was finally accepted.
Ester Lachmanová
My fondest memories are of pancake Mondays in college! But seriously - I'm often surprised by all that studying at the VŠPJ has given me. I fondly remember my time at this particular school. I currently work as an environmental education lecturer. Yes it seems completely out of the field, but you wouldn't believe how much tourism and ecology have in common :). I often feel like an animator - only with the added educational aspect.
Student years in Jihlava will always be the best for me. As already mentioned in the posts - the atmosphere was family-like, the approach of the professors and the environment of the university I evaluate positively. The biggest plus I see in the opportunity to travel abroad as part of my internship. I spent my semester internship with a classmate in Spain and there was no better decision I could have made. :) If a master's degree opens up, I wouldn't hesitate :)
User wrote:
I already had a compulsory internship during my studies in high school, so it was nothing new to me, but I appreciate the semester-long internship, which is long enough for the student to learn something there. I liked the large number of voluntary lectures, courses and other activities that a student can take part in. Because of these opportunities, as part of IBW, I was able to go to Finland and participate in Expedition Cuba 2015. Both of these were experiences of a lifetime and I fondly remember them. Studying at VŠPJ was not easy, it took a lot of effort, learning and nerves, but I feel all the more that I got my diploma deservedly.

The study programme Tourism provides a practically oriented economically oriented bachelor education for the performance of professional activities in various areas of tourism

The programme is designed in such a way that it fulfils the Government Regulation No. 275/2016 Coll., on areas of education in higher education for study programmes in the category of Economics, to the extent appropriate to a professionally oriented bachelor's degree programme. The acquired knowledge and skills of the graduate were designed to be in line with the Central Database of Competences of the National System of Occupations of the Ministry of Labour and Social Affairs.

From the point of view of the Central Database of Competences of the National Occupational System of the Ministry of Labour and Social Affairs, the graduate of the study programme Tourism has the following competences:

  • Professional knowledge: Knowledge in the field of business economics, knowledge in the field of accounting and taxation, knowledge in the field of economics, knowledge in the field of legal principles, laws, regulations and their interpretation and meaning, knowledge in the field of tourism theory, knowledge in the field of management, knowledge in the field of human resources management, knowledge in hotel management, knowledge in hospitality management, knowledge in travel agency management and tour guiding, knowledge in destination management, knowledge in marketing, knowledge in geography, knowledge in statistics and mathematics, knowledge in foreign languages.
  • Professional Skills: people skills in business economics, management, marketing, hotel, hospitality, travel agency operations, mental skills in all these areas, skills in managing processes and activities in these areas.
  • General Skills: are implicitly given by the expansion of economic awareness, and are further enhanced especially in the areas of computer and numerical competence and language competence.
  • Soft competences: these are mainly effective communication, cooperation, creativity, independence, flexibility, problem solving, planning and organising work, discovery and orientation to information.

Key Learning Outcomes

The graduate has the knowledge, skills and general competencies to be able to:

  • Plan operational and tactical activities in a hotel operation, travel agency including product costing,
  • analyze the prerequisites for the development of tourism of the destination, propose options for sustainable development of tourism of the destination,
  • assess and analyse the impact of the economic situation on the enterprise,
  • develop a marketing research plan and implement it,
  • develop a business plan,
  • apply basic human resource management tools,
  • use information technology and software support for organizational, presentation and analytical work,
  • basic mathematical and statistical analysis,
  • actively use their professional knowledge and skills in at least two foreign languages.

Graduate placement

  • in middle management positions in the hotel industry, e.g. front desk manager,
  • middle management positions in the hospitality industry, e.g. operations,
  • middle management positions in travel agency operations,
  • as a manager or regional development officer in the tourism industry,
  • as an administrative and economic officer,
  • as an independent entrepreneur.

Get in touch with us

Vysoká škola polytechnická Jihlava
Tolstého 16
586 01 Jihlava

IČ: 71226401
DIČ: CZ71226401

Phone: +420 567 141 111
Fax: +420 567 300 727
Mailbox ID: w9ej9jg

Contact point of the Rector's Office
Monika Jonášová

Study Department
Phone: +420 567 141 181

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