Study programmes

The study programme Tourism will provide you with a practically oriented economically oriented bachelor's education for the performance of professional activities in various areas of tourism. You will be prepared to deal with standard industry situations at mid-level in the operational, personnel, financial and organisational areas of all forms of tourism business (travel agencies and agencies, accommodation facilities, information centres, etc.) and in public administration. The acquired theoretical knowledge will be practically verified thanks to long-term practice (14 weeks in total). You will therefore already gain valuable experience during your studies, which will enrich your CV.

Applications should only be submitted electronically via the e-application application. The admission fee is 650,- CZK and must be paid no later than the closing date for applications of the given round (if you do not enrol, the fee will not be refunded). Further payment instructions (account number, variable symbol) find it in the electronic application. The fee must be paid again for each round of admissions.

Applications in the 2nd and 3rd supplementary rounds will only be allowed provided that the number of applicants already admitted in the 1st basic round is not already full.

What subjects will you study?

A list of the courses you will take during your studies can be found in the Curriculum tab below on this page. The study also includes a long-term internship (14 weeks).

The study programme Tourism provides a practically oriented economically oriented bachelor education for the performance of professional activities in various areas of tourism

The programme is designed in such a way that it fulfils the Government Regulation No. 275/2016 Coll., on areas of education in higher education for study programmes in the category of Economics, to the extent appropriate to a professionally oriented bachelor's degree programme. The acquired knowledge and skills of the graduate were designed to be in line with the Central Database of Competences of the National System of Occupations of the Ministry of Labour and Social Affairs.

From the point of view of the Central Database of Competences of the National Occupational System of the Ministry of Labour and Social Affairs, the graduate of the study programme Tourism has the following competences:

• Professional knowledge: Knowledge in the field of business economics, knowledge in the field of accounting and taxation, knowledge in the field of economics, knowledge in the field of legal principles, laws, regulations and their interpretation and meaning, knowledge in the field of tourism theory, knowledge in the field of management, knowledge in the field of human resources management, knowledge in hotel management, knowledge in hospitality management, knowledge in travel agency management and tour guiding, knowledge in destination management, knowledge in marketing, knowledge in geography, knowledge in statistics and mathematics, knowledge in foreign languages.
• Professional Skills: people skills in business economics, management, marketing, hotel, hospitality, travel agency operations, mental skills in all these areas, skills in managing processes and activities in these areas.
• General Skills: are implicitly given by the expansion of economic awareness, and are further enhanced especially in the areas of computer and numerical competence and language competence.
• Soft competences: these are mainly effective communication, cooperation, creativity, independence, flexibility, problem solving, planning and organising work, discovery and orientation to information.

Key Learning Outcomes

The graduate has the knowledge, skills and general competencies to be able to:

• Plan operational and tactical activities in a hotel operation, travel agency including product costing,
• analyze the prerequisites for the development of tourism of the destination, propose options for sustainable development of tourism of the destination,
• assess and analyse the impact of the economic situation on the enterprise,
• develop a marketing research plan and implement it,
• develop a business plan,
• apply basic human resource management tools,
• use information technology and software support for organizational, presentation and analytical work,
• basic mathematical and statistical analysis,
• actively use their professional knowledge and skills in at least two foreign languages.

Graduate placement

• in middle management positions in the hotel industry, e.g. front desk manager,
• middle management positions in the hospitality industry, e.g. operations,
• middle management positions in travel agency operations,
• as a manager or regional development officer in the tourism industry,
• as an administrative and economic officer,
• as an independent entrepreneur.

• Full-time study
• Combined studies